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About Us

Each day we throw away 7m
disposable coffee cups in the UK alone.

It takes vast, non-renewable resources to create, deliver and dispose of single-use cups that are used for minutes but last for centuries. From Hugh Fearnley-Whittingstall to Sir David Attenborough, some of our national treasures have helped raise public awareness of the single-use plastics problem and mobilise consumers to demand change. We’re a nation of coffee lovers, but we’re also a society that’s decided to reject single-use plastics.

"We created huskup to, first and foremost, replace single use disposables and reduce their impact. Going a step further and utilising a natural abundant by-product to make them, rather than more fossil fuel based plastic, was to us, the natural thing to do"

'it didn’t seem right to have plastic as part of the solution.’

Huskups are a way to replace the 2.5bn takeaway cups that are discarded each year in Britain with reusable coffee cups that are plastic free – it simply doesn’t seem right to have plastic as part of the solution.’

The huskup is a reusable coffee cup made from one of the world’s most abundant food waste materials: the humble rice husk. The Huskup doesn’t contain any plastic and can fully biodegrade at the end of its life, with no nasties that could leach into your drink – even when reheated in the microwave.

Each cup is dishwasher safe and tough enough to withstand temperatures of -30 to 120. They’re not indestructible, but if you look after your Huskup it should last for years. At the end of its useful life, the Huskup is biodegradable, certified to European compostability standards (EN13432).

As the Huskup can take natural agricultural waste from earth to earth, it addresses our takeaway cup crises without the drawbacks associated with some other reusable cups. ‘If we can avoid plastic in the first place’, our founder explains, ‘then we won’t have the problems associated with it.’

Each huskup makes a contribution to the environment before the first coffee is poured.

Our ethos is simple; we can all do a little bit. Everything we make must be functional, stylish and leave barely a footprint on this planet.


Huskup was born from my experience of the alarming single use disposable waste in the foodservice & coffee sector and the increasing realisation of the impact we are having on our planet. Creating huskup from natural waste and not plastic or melamine made total sense and to get engagement from individuals and businesses, we focus on the design and customisation to help get the powerful message across. It has been amazing to work with so many great people and organisations turning those small steps into big positive changes.